Cancel culture is at an all-time high and the latest victim seems to be Disney+. But it’s not what you think it is: the ‘Cancel Disney Plus’ trend is about literally canceling your subscription to the streaming platform. The company’s recent decision to increase subscription prices has sparked severe backlash on social media. Let’s take a closer look at what ‘Cancel Disney Plus’ is trending and explain the price increase along with reasons.
Why did Disney Plus increase prices?
Launched by The Walt Disney Company in late 2019, Disney+ is home to a plethora of movies, shows and exclusive content. The platform enjoys a significant 13% share in the streaming market, just below the leaders Amazon Prime Video, Netflix and Max.
Disney+ subscription price will increase on Oct 12
– Disney+ ad free price is increasing to $13.99
– New Disney+ ad free and Hulu ad free option for $19.99
– Disney+ (no ads), Hulu (no ads), and ESPN+ bundle is increasing to $24.99 pic.twitter.com/H3EEofuZXV— ScreenTime (@screentime) August 9, 2023
Over the years, the streaming landscape has evolved drastically and the competition is lethal. As a result, Disney+ has increased subscription prices to sustain their profit shares. However, the move has had a negative impact on its customers’ happiness.
The platform’s initial pricing strategy revolved around attracting a broad user base. However, as time progressed, the need for a sustainable pricing model became apparent. Price increases are quite common in the streaming industry. But the recent hike is a little too jolting.
‘Cancel Disney Plus’ searches surge worldwide after streaming service’s price hike announced
Searches for ‘Cancel Disney Plus’ increase by 510% in just a few hours. It is the biggest spike seen worldwide in the past seven months.
In the latest price change by a major streaming… pic.twitter.com/vm0uEogwlF
— Zelda Darling 🫠 (@nerdsleaze) August 14, 2023
Apart from the price hike, Disney+ may also absorb Hulu into a new app. Borrowing from Netflix’s strategy, the platform will initiate a crackdown on password sharing.
Revised Disney+ prices, explained
The announcement came during Disney’s Q3 quarterly earnings call. It revealed a shift in pricing for the platform’s subscription plans. The ad-free version of Disney Plus, which initially cost $10.99 per month, is set to undergo a jump to $13.99 per month starting in October.
This 27% increase has left subscribers stunned. However, the ad-supported tier priced at $7.99 per month has not seen a price increase. This shows that it is a strategy to retain subscribers who might be considering canceling their memberships due to the hike in costs.
Furthermore, The Walt Disney Company-owned platform Hulu will cost $17.99 per month for an ad-free version from October, compared to its previous cost of $14.99 per month. The hike might be $3 per month but compared to the platform’s initial launch price of $6.99, it’s quite high.
‘Cancel Disney Plus’ trends as subscribers react
The announcement of the price increase, coupled with the revelation of impending measures to crack down on password sharing, has led to negative reactions on social media. The hashtag #CancelDisneyPlus has been trending, which shows that subscribers are upset.
The reactions are mostly from Twitter but the term ‘Cancel Disney Plus’ has been searched for extensively on Google, as well. The phrase has surged over 510% since Disney’s price rise announcement.
How to cancel Disney+ subscription
If you’re someone who came all the way to find out how to cancel your Disney+ subscription, you can follow the steps below:
- Log into your Disney Plus account.
- Click on your profile image and select “Account.”
- Scroll down to the Subscription section.
- Click on your current subscription.
- Under its details, click on “Cancel subscription.”
- You can provide a reason if you wish, and then confirm your decision.
- It’s important to note that upon confirming the cancellation, you’ll still have access to Disney Plus for the remainder of your current billing cycle.
Disclaimer: The purpose of this guide is to provide practical information on how to cancel a Disney+ subscription. We do not endorse or encourage canceling any subscription, including Disney Plus.
You can share questions about Cancel Disney Plus and increase in prices. For more content, stay with us here at Spiel Times. Make sure you subscribe to our push notifications and never miss an update. You can also follow us on Spiel Anime, Twitter, Instagram, and YouTube. Until next time!
