Home » What is the Taylor Swift Effect? Pop singer still trends on X after NFL appearance

What is the Taylor Swift Effect? Pop singer still trends on X after NFL appearance

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Taylor Swift effect NFL

Pop superstar Taylor Swift has taken the world of NFL by storm after her unexpected appearance at the recent Kansas City Chiefs game to support rumored boyfriend Travis Kelce. Her presence at the game brought global attention to the sport as her reactions went viral on the internet. As a result, a phenomenon called the ‘Taylor Swift effect’ has been buzzing on social media platforms as she managed to bring sports and music together. Let’s take a look at what exactly is the Taylor Swift effect and why it is trending after her NFL appearance. 

Taylor Swift effect on the NFL explained

The Taylor Swift effect first gained momentum when the iconic singer was seen in the luxury box of Travis Kelce during a Kansas City Chiefs game. The NFL’s star tight end and likely future Hall of Famer had an outstanding performance, catching seven of eight targets.

He even had a touchdown in their resounding 41-10 win over Chicago. In fact, Taylor’s celebration with a chest bump for the touchdown went viral on social media. She sat in the box next to Kelce’s mother, Donna, practically confirming all rumors. 

As a result, Travis Kelce’s popularity hit an all-time high. Within 24 hours, the Chiefs star had a 400 percent increase in merchandise sales and found himself among the NFL’s top five jersey sellers. His Instagram also surged, with more than 300k new followers.

Now, business experts suggest that the singer will have a massive impact on the NFL’s revenue, just like how her The Eras Tour improved the American economy. The broadcast partners of the sport await a significant bump in viewership.

Taylor Swift’s impact on the brand

It’s not just Travis Kelce, whose brand value has dramatically increased. The Taylor Swift effect has left a mark on the NFL as a whole. Her presence at the Chiefs game boosted the NFL so much that they changed their TikTok bio to “Taylor was here.”

A particular social media video shows different players’ reactions after they spot the Blank Space singer in the stands. Some have joked that her effect is the opposite of the Kim Kardashian curse, where teams supposedly lose due to her presence. 

All eyes are on the upcoming Sunday Night Football matchup between the Chiefs and the New York Jets. Aaron Rodgers’ injury brought down the game’s hype, but Taylor Swift’s likely presence will boost it back up.

Relationship with NFL star Travis Kelce

Taylor Swift’s rumored romance with Travis Kelce is virtually official. As seen in a viral video, the pair left the Arrowhead Stadium together. The NFL star reportedly booked an entire restaurant so that the two of them could spend some quality time together.

Taylor Swift’s massive, devoted fanbase of Swifties is highly active on social media platforms like X (Twitter), TikTok, and Instagram. It’s inevitable that any of the singer-songwriter’s love interests will become viral as soon as any rumors emerge. 

The Chiefs’ quarterback, Patrick Mahomes, joked that he knew he had to help his teammate win, given who was present at the game. Bill Belichick remarked that Taylor Swift is the biggest among all of Travis Kelce’s ‘catches’ in his career. 

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