Top Twitch streamers have a wide selection of sponsorships, with a small number of high-value partnerships available. G Fuel is without a doubt one of the most sought-after sponsors. Lirik, xQc, Summit1g,m NoisyButters, and over a dozen other top streamers and content makers are among the current partners. G Fuel is now adding another high-profile Twitch partner to its roster. Ninja, the once-dominant streamer, said today that G Fuel is one of his major sponsors.
Twitch streamer Ninja, has signed a multi-year deal with G Fuel energy drinks and aims to launch new items in the coming months.
On Thursday morning, Ninja announced the new partnership by “hacking” G Fuel’s Twitter account.
Following that, Ninja or G Fuel social media managers produced a series of posts joking about the Twitch streamer giving up his account if the brand offered him his own energy drink.
Ninja would soon announce that he was G Fuel’s newest partner, joining a group of elite content creators who surround the energy drink corporation.
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Ninja did not introduce a new drink for himself but he did hint at a future announcement. He mostly demonstrated the Hype Sauce zero-sugar energy drink and dietary supplement, which is mentioned on G Fuel’s website as Ninja’s favorite.
That doesn’t rule out the possibility of a Ninja cocktail in the future. Ninja will assist the company with various “interesting product launches” slated for an announcement in the coming weeks, according to the official press release for the announcement.
IT'S OFFICIAL. @Ninja x #GFUEL.
🛒 𝗦𝗵𝗼𝗽 𝗡𝗶𝗻𝗷𝗮'𝘀 𝗙𝗮𝘃𝘀: https://t.co/0LMfQGD5AT pic.twitter.com/5SLPNt0TFi
— G FUEL® (@GFuelEnergy) March 3, 2022
G FUEL Chose Ninja Because He Is An “Exemplary Representation” Of Gaming
Only Ninja and G Fuel are aware of the sponsorship’s specifics. On Ninja’s stream, you can expect a lot of G Fuel promotional stuff and name-dropping. Ninja is wearing a G Fuel t-shirt and has a G Fuel-branded tiny refrigerator packed with G Fuel drinks in the background of his first Twitch stream following the announcement. He also has a G Fuel link on his profile, encouraging his fans to use the code “Ninja” to make G Fuel purchases.
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Ninja’s declaration is intriguing in part because he’s a Twitch streamer who’s already widely identified with a sponsored drink. Ninja stated in 2019 that he was sponsored by Red Bull. All sponsorships come to an end, and money talks, but it’s a good indication of how dedicated streamers are to their sponsored items.
G Fuel says why he chose Ninja as a collaborator because the Twitch streamer is an “exemplary representation” of a gaming personality and entertainer. Ninja is undoubtedly one of the most well-known Twitch streamers, however, his popularity has declined in recent years. It’ll be interesting to see how the G Fuel and Ninja collaboration develops in the future.
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