The new “bold glamour” filter is going viral on TikTok but mostly for the wrong reasons. TikTok filters are fun most of the time, but they have been criticized often for promoting unrealistic beauty standards. The new Bold Glamour filter does just that and the micro-video sharing platform’s users are perplexed by how realistic it looks.
The AI filter makes your face look unnaturally sharper while smoothing and brightening your skin. Reactions to the filter range from a state of shock to serious concern among TikTok users, especially young women. The new Bold Glamour filter already has over 120 million mentions on TikTok, with most users denouncing it.
my tiktok fyp is just endless reaction videos of people using the bold glamour AR effect
chances of getting catfished on tinder just went up 300000%
— Matt Navarra (@MattNavarra) February 27, 2023
Several users have taken to TikTok as well as other platforms to express their fear over the new filter. Some believe that it promotes Eurocentric beauty standards. This could lead to young women using cosmetic surgeries in order to replicate this look.
Concerns over new Bold Glamour filter on TikTok
While the concept of filters is synonymous with apps like TikTok and Snapchat, they are intended to be fun. Back when filters started becoming a trend, it was mostly those dog-ears and bulgy Disney-character eyes. However, young women have often used filters as sort of a virtual makeup to enhance their appearance.
Fast forward to the present where the new Bold Glamour filter on TikTok is overly realistic. It’s hard to decipher whether someone is using it or if they actually look like the filtered image. Even if users obstruct the image with their hand or some other object, the powerful AI filter is undisturbed.
TikTok users’ reactions to new disturbing AI filter
Given that TikTok’s most active user base is the female teen demographic, the new Bold Glamour filter is a major concern. The trend seems to have caught up so well that there are makeup tutorial videos for people who want to mimic the AI filter’s unrealistic look.
Users have claimed that they were happy with the way they looked until they used this filter. Some content creators have called out for a ban on this unhealthy trend. Celebrities such as Katherine Heigl and Charli XCX have used this filter and voiced out against it.
Potential mental health problems from new TikTok filter
While filters can be fun and harmless, the pressure to look perfect can lead to body dysmorphia, a mental health disorder that causes people to obsess over perceived flaws in their appearance. In fact, a New York City-based plastic surgeon coined an actual medical term called Snapchat Dysmorphia in 2018.
Gone are the days of flower crowns & puppy dog filters. TikTok is in full-on crisis mode over this new Bold Glamour filter.
What I find most disturbing is that “bold glamour makeup tutorial” is now trending on the app bc consumers are longing to recreate this idealized look IRL. pic.twitter.com/xt589GTQp8
— Jenna Drenten, PhD (@jennadrenten) February 27, 2023
TikTok and Snapchat have contributed to the propagation of unrealistic beauty standards. Social media often privileges slim figures, symmetrical features, and blemish-free skin. The new Bold Glamour filter is a step in the exact wrong direction.
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