Taylor Swift The Eras Tour: All Official Merchandise | Where to Buy + Prices

It’s inevitable that 2023 will go down in music history as the year of Taylor Swift’s The Eras Tour. The 33-year-old singer-songwriter has impressed fans worldwide with her electrifying performances and showcasing her artistic journey. Apart from the music, Swifties attending this tour have been eager to get their hands on exclusive Eras Tour merch. Let’s look at all the official merchandise of Taylor Swift’s The Eras Tour and more details, including where and how to buy them and prices.

Taylor Swift’s The Eras Tour Merchandise

The Eras Tour merchandise is a great way to remember the iconic concert experience and take home a tangible event memory. Just like the tour itself, the merchandise also reflects the different eras of Taylor Swift’s career and musical evolution.

📷| Katie Holmes wearing Eras Tour merch! pic.twitter.com/L8mTfqC501

— The Swift Society (@TheSwiftSociety) September 21, 2023

There are several options available to get your hands on these coveted items:

1. The Merch Truck

Fans have been eagerly queuing up at the merch trucks before the start of the concert to access show-exclusive items. The merch truck typically opens around 10 AM and closes between 6 and 7 PM before the show begins, although these times may vary.

📷| First look at "Eras Tour" merch truck! pic.twitter.com/6l4bI53n4K

— The Swift Society (@TheSwiftSociety) March 10, 2023

In order to follow the merch truck, keep an eye on the stadium’s Twitter feed and fellow Swifties for updates. The merchandise is also available outside the venue, so you don’t need a ticket to the concert to make a purchase.

2. Taylor Swift’s website

Some of The Eras Tour merchandise is available on Taylor Swift’s official website. Items like the black and beige t-shirts and the Eras ‘bejeweled’ bracelet can be purchased online. However, not all items available at the merch truck are on the website.

3. Inside the stadium

Apart from the merch truck, there are also merchandise stands inside the stadiums. These booths offer limited items like water bottles, tote bags, posters, and tour tees. However, they may not have the same variety as the merch truck outside and may not sell highly sought-after items like the iconic blue crewneck sweater.

List of Eras Tour Merchandise and Prices

Here’s a breakdown of the Eras Tour merchandise and their respective prices (taxes excluded):

The merch that will be available at the shows!
I'm really hoping to get a tote bag, what about you guys? pic.twitter.com/fawcSTdFH7

— Eras Tour Updates! (@ErasTourUpdates) March 22, 2023

Complaints and Clarification

Taylor Swift‘s The Eras Tour might be selling like hot cakes, but that hasn’t prevented some criticism against it. Fans have reported issues like t-shirt and sweatshirt prints fading away after a single wash, not living up to their hefty price tags.

Actually I want to complain about Taylors merchandise for the eras tour vip package. The package was like twice the price of the actual concert ticket and it just has printed cardboards a pin and the tote bag im sorry queen but I payed for more 🤨

— sara (@hairpindroped) September 17, 2023

Some fans even tried to preserve the print by ironing the merch under parchment paper. Others complained that Taylor Swift’s face became unrecognizable after washing the printed products. As a result, the Bad Blood singer’s team had to issue a clarification.

They responded that The Eras Tour merchandise was intentionally designed to fade slightly after washing as it aimed for a vintage aesthetic. The explanation did not sit well with Swifties as they suggested buying unofficial merch from sites like Etsy.

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