The luxurious jewelry brand Tiffany and Co. unveiled its first-ever campaign ‘This is Tiffany’ featuring Zoë Kravitz, Gal Gadot, and BTS Jimin. In the video of the campaign, BTS fans are amazed to see Jimin wear dazzling pieces from Tiffany’s HardWear collection.
Fans especially praised the Serendipity singer’s visual as he drapes Tiffany’s pavé diamond-encrusted link necklace and matching bracelet against the background of his black tuxedo jacket. Soon after the campaign launch ARMYs started trending ‘like a diamond’ hashtags on Twitter.
Jimin becomes a brand ambassador of Tiffany and Co.
BTS’ Jimin studded his fans as the face of Tiffany and Co. along with Zoë Kravitz and Gal Gadot. On April 10, 2023, he was featured in the luxury jewelry brand’s first-ever campaign ‘This is Tiffany.’
Tiffany & Co. also posted images featuring Jimin on the company’s official Instagram account. The caption noted “Gentlemen, start your engines. House ambassador Jimin of BTS is going places in Tiffany HardWear,”
This created a frenzy amongst his fandom over Jimin’s role as ambassador. Clips of the K-pop artist wearing accessories from the brand’s HardWear collection were also uploaded on Tiffany and Co.’s official handles.
Gentlemen, start your engines. House ambassador #Jimin of BTS is going places in Tiffany HardWear. Discover more: https://t.co/qNWT3wmD0w #ThisIsTiffany #TiffanyHardWear #TiffanyAndCo pic.twitter.com/ttlU4bcVik
— Tiffany & Co. (@TiffanyAndCo) April 10, 2023
The photos and videos of Tiffany and Co.’s HardWear collection quickly went viral as fans adored the idol’s classy yet soft visuals. They also expressed their belief in the brand’s reputation for diamonds and sterling silver jewelry formatting a perfect synergy with Jimin.
ARMYs also recalled the lyrics from BTS’s popular song Dynamite, “Like a diamond / you know I glow” to praise the idol. They share that Jimin indeed is the shiniest Diamond in the ‘This is Tiffany’ campaign.
The shiniest most beautiful diamond is Jimin https://t.co/Jl7J5Krnxo
— Metztli⁷ APOBANGPO 🍉 (@piovefiore) April 11, 2023
ARMYs praise Jimin in the This is Tiffany campaign
The Like Crazy singer started trending as fans crowned him as a diamond with various hashtags. They also commented on Jimin’s charisma and elegant charm as Tiffany’s Global Ambassador.
Jimin for the Tiffany campaign he's so elegant#JiminXTiffanyAndCo pic.twitter.com/DB2jnFVohq
— Tehreem⁷ //🇵🇸 NEVA PLAY ⚡ (@anyGaysBTS) April 10, 2023
Many fans also shared images as they spotted the hoardings and posters of Jimin across various cities of the world. The promotional campaign features the Promise singer wearing a classic black suit and a creamy white suit. This crisp look shines Tiffany and Co.’s HardWear collection.
A Tiffany x Jimin advertisement has been spotted in Singapore Changi Airport T3 👏
Jimin looks gorgeous 😍 #JiminXTiffanyAndCo @TiffanyAndCo pic.twitter.com/FYM8hq0I4C
— JIMIN DATA | MUSE • Mostly REST (@PJM_data) April 10, 2023
Jimin is wearing the brand’s T1 rings, bangles available in different widths, a link necklace in 18k white gold, solitary diamond stud earrings, and bracelets in the released images.
.@BTS_twt Jimin x Dior – Paris Fashion Weekhttps://t.co/P8TBB7qRCx pic.twitter.com/hzJ5Bxcsfa
— BTS Charts & Translations (@charts_k) January 31, 2023
BTS Jimin also became a global ambassador for Dior in January 2023. He attended Paris Fashion Week as the luxury brand’s representative, resulting in a massive increase of 370% of the brand’s EMV. Due to this, he achieved the status of the most influential person attending the show.
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